You open an email from your booking system. The subject line is friendly, but the message is the same as last time: the price is going up. You didn't ask for anything new. You just stayed a customer.
It happens more often than it used to. Software has become more expensive in recent years, and booking systems are no exception.
This month we welcomed a studio that switched precisely because its price went up. So we want to be completely clear about how it works with us: for as long as you are a customer, your price will never rise by more than inflation. It applies from today, and it is being written into our terms, so it is not just a sales line.
Why are software prices going up?
There are real reasons for software prices to move. Hosting, payment infrastructure, support and salaries all cost more. Many systems are also building in AI features, and those cost money to run.
Inflation has played its part too. In 2022 it was above 10% across the EU. It has come down since, but prices have not gone back.
Software has risen faster than most things, though. According to Vertice, which tracks software pricing, SaaS prices rose by an average of 11.4% in the year to January 2025, while general inflation in the G7 countries was 2.7%.
It is fair for a supplier to cover rising costs. The question is how much, how often — and whether you can plan for it.
What has happened in the market?
Here is a concrete example from our own industry. The figures come from the supplier's own pages, checked on 22 October 2026.
Momoyoga, October 2026
Momoyoga is a Dutch booking system for yoga studios. According to its own help centre, a new pricing plan was introduced in October 2026. Prices exclude VAT.
| Plan | Aug 2024 – Sep 2026 | From Oct 2026 | Change |
|---|---|---|---|
| Standard, monthly | €39 | €44 | +12.8% |
| Standard, yearly (per month) | €29 | €34 | +17.2% |
| Plus, monthly | €79 | €89 | +12.7% |
| Plus, yearly (per month) | €59 | €69 | +16.9% |
For comparison, EU consumer prices (HICP) rose by 6.4% over the same period, from August 2024 to September 2026.
To give the full picture:
- Unlimited teachers. Standard and Plus have no limit on the number of teachers. A studio with many teachers therefore pays roughly what it did in 2021, when pricing was per teacher.
- Existing customers. Momoyoga says the prices apply to studios signing up today and that pricing may vary for studios that signed up earlier. Whether and when existing customers move is not stated publicly.
- Notice. Momoyoga's terms allow price changes with at least one month's written notice.
Sources: Momoyoga's pricing page, its help article on pricing plans, its terms, section 6 and the pricing page on 27 September 2026 (Wayback Machine). Prices and terms change, so always check the supplier's own pages.
Other booking systems, 2024-2026
Momoyoga is not alone. We compared the public pricing pages of several systems over time using the Wayback Machine. The figures are list prices for new customers. Unless stated otherwise, we do not know whether existing customers were affected.
| System | When | Change |
|---|---|---|
| Eversports (Austria) | Dec 2025 – Feb 2026 | Starter €59 → €79 (+34%), other plans +28-34%. Under its terms, existing customers are adjusted each year by the consumer price index plus 3%; in 2025 the adjustment was 4.9%. |
| TeamUp (UK) | Sep 2025 – May 2026 | Plan for up to 100 active customers £79 → £99 and €79 → €99 (+25%). |
| SimplyBook.me | Sep – Oct 2025 | Basic 9.90 → 13.90 per month (+40%). Standard and Premium unchanged. |
| YOGO (Denmark) | Summer 2024 | Studio Light on monthly billing DKK 499 → 599 (+20%), Studio DKK 999 → 1,149 (+15%). On yearly billing the price is still DKK 499 and 999. |
For comparison, EU inflation was 2-4% a year over the period. Sources: the suppliers' own pricing pages and terms, plus archived versions in the Wayback Machine, checked on 22 October 2026. For Eversports: its help centre on the 2025 adjustment and its terms, § 5.11.
The point is not that the others are expensive. Several have good reasons, and some have given more for the money at the same time. The point is that price increases have become normal — and you rarely know in advance how big they will be.
It's not just the price. It's the uncertainty
A few euros a month rarely sinks a studio. What hurts is not knowing what next year will cost.
You set a budget. You set your own prices for classes and class passes. Maybe you've promised your members a fixed price for the rest of the season. Then an increase you couldn't foresee arrives, and you either absorb it or pass it on.
At the same time, switching systems is hard work. Your members have payment agreements, booking history and class passes in the old system. Every supplier knows that. The harder it is to move, the more it matters that the price is predictable.
A booking system is one of the few costs you commit to for years — even when the contract has no minimum term. That is why the pricing terms matter more than the price on day one.
Our promise: your price rises by no more than inflation
At Class Booking this applies to every customer:
- Inflation at most. The price of your subscription and add-ons never rises by more than the EU consumer price index (HICP, all 27 EU countries) over the previous 12 months.
- Once a year at most. We adjust prices at most once every 12 months.
- 60 days' notice. You hear from us by email at least 60 days in advance, and the change only applies from your next billing period.
- No contract. You can always cancel, including before an adjustment takes effect.
The promise applies from today to all current and future customers, and it is being written into our terms (section 4.4) with our next platform update. It is part of the agreement, not an intention.
Example: Pro plan at €30/month
EU inflation (HICP), Sep 2025 – Sep 2026: 3.8%
Highest possible new price: €30 × 1.038 = €31.14/month
Highest possible increase: €1.14/month — and no earlier than 60 days after we've told you.
Inflation figure: Eurostat, HICP, published 16 October 2026.
We already live by it. When we raised our list prices for new customers in 2026, every existing customer kept their price.
What the promise does not cover
A promise is only worth something if its limits are clear. So:
- List prices for new customers. A new customer may see a higher price than you pay. It never applies to you.
- When you switch. If you move to a different plan or buy a new add-on, the current list price applies to the new one.
- SMS. The SMS price is set by our telecom supplier. If they raise it, our price may follow, with the same 60 days' notice.
Card fees go straight to Stripe, so we don't control them. We add no fee of our own on top.
How to check your own system's pricing terms
Whatever system you use, it's worth spending ten minutes on the terms. Find the section on prices or price changes and look for:
1. How much can the price rise?
Is there a cap, such as an index? Or does it just say the supplier "reserves the right" to change prices?
2. How long is the notice?
One month is short if you've sold season passes or promised members a fixed price. 60 days gives you time to react.
3. Does it apply to existing customers?
Many increases only apply to new customers at first. If it isn't clear, ask the supplier directly and get the answer in writing.
4. What happens to a yearly plan?
If you've paid for a year, the price should hold for that year. Check when a new price takes effect.
5. Can you take your data with you?
Pricing terms matter most when you can't get out. Check that you can export members, bookings and payments before you need to.
A price you can plan around
Class Booking starts at €10/month with Stripe built in, no contract, no booking commission, full data export — and a price that rises by no more than inflation for as long as you're a customer. Standard migrations from your old system are included.
Try it free for 14 days →This article was last updated on 22 October 2026.