Class Booking is built in Copenhagen. Mindbody is a long-established US platform for studio software, used by tens of thousands of studios since 2001. Below is a direct comparison: what Mindbody is strong at, what each platform is built for, and where Class Booking takes a different approach.
What Mindbody is strong at
The single largest thing Mindbody offers is the marketplace. The Mindbody App has more than 14 million consumers searching for classes. For an urban, drop-in-heavy studio in a market where the app is well known, that discovery channel is real value. No other platform in the space has anything comparable.
Mindbody has also been in market since 2001, which means the surface area is wide: booking, memberships, retail POS, payroll, reporting, marketing automation, branded apps, and roughly 150 third-party integrations. For a multi-location chain with a full-time admin who knows the system, that breadth is hard to replicate quickly.
Where the two platforms differ
Mindbody has been built up over more than two decades and covers a wide range of modules. That breadth suits chains with a dedicated administrator. Studios that want fewer settings to configure often look for a narrower setup.
Mindbody publishes its plans on its own pricing page. Prices and terms change over time, so check that page for current figures before you compare.
Where Class Booking is different
Class Booking is built on a modern stack — server-rendered React, real-time updates, a single Postgres database. Pages load fast and schedule changes propagate instantly. New studios are typically live the same day they sign up.
Pricing is published and flat: €10 / £8 / $13 to €50 / £40 / $60 per month depending on studio size, in your local currency, with no per-transaction commission on top of your card processor and no setup fee. Native multi-currency: EUR, GBP, USD, DKK, SEK and NOK. EU-based, so GDPR data residency is the architecture rather than an add-on. Independent and owned by the team that builds it. Support is answered by the team, usually within the same working day.
Side by side
A direct comparison on the dimensions that tend to matter when studios evaluate the two platforms:
| Dimension | Mindbody | Class Booking |
|---|---|---|
| Starting price | See Mindbody's own pricing page | €10 / £8 / $13/month |
| Card processing markup | Depends on plan; see Mindbody's current terms | No platform fee on transactions |
| Mobile app (member-facing) | Mindbody App — discoverable in a 14M+ user marketplace | Branded web app on your own domain |
| Custom domain | Branding options vary by plan; see Mindbody's plan details | Your own subdomain or domain by default |
| GDPR / EU data residency | US-based; data processing addendums available | EU-based, GDPR-native, data stays in the EU |
| Setup complexity | Broad module set, suited to a dedicated administrator | Sensible defaults; most studios are live in hours |
| Onboarding cost | Onboarding options vary by plan; see Mindbody | Standard migration included; larger jobs fixed-price |
| Contract / lock-in | See Mindbody's current terms | Monthly. Cancel anytime. |
| Support model | Tiered support; phone support on higher plans | Email support, answered by the team, usually same working day |
| Built (year) | Founded 2001 | Built 2024-2025 |
Who picks which?
Both products have a place. A direct heuristic:
- You run a large multi-location chain, especially in the US
- You want the marketplace as a discovery channel for new members
- You have a dedicated admin to operate and configure the system
- You need specific integrations from the existing ~150-app ecosystem
- You run one studio or several locations, on either side of the Atlantic
- You want modern software at flat pricing with no transaction fees
- You don't need the marketplace — members find you directly
- Multi-currency settlement and EU data residency matter out of the box
On migrating
If you're moving across, the migration itself is usually the part that worries studios most — exporting members, active memberships, class schedules and historical bookings without breaking anything. The Class Booking team runs this end-to-end, typically in 5-7 days. The migration page has the full process, what's needed from you, and what to expect.
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